In the last blog post, we gave a basic overview of what typography is: the way your type looks and feels. You can see the difference subtle changes make. That’s why there are so many kinds of fonts out there. In this post, we’ll go over some of the most common fonts and their pros and cons.


Times New Roman is a serif font – meaning it has serifs, or small projections, on each character. It used to be the standard font for Microsoft Word. Often, schools require its use. The common association with Times is professionalism. It’s understated, and therefore used a lot in web design.


Arial is a sans-serif font – it does not have the small projections that Times has. Each character looks plain when standing alone, but in a paragraph, the font is clean and understated. Sans-serif fonts have become extremely popular lately. The new trend is a clean-looking website, so Arial is the perfect choice to match a modern design.


This is a great example of when sans-serif does not look clean and modern. Impact is an unlikely choice for web designers these days. It’s gives off a very crowded feeling and condenses whatever space it’s in. Impact only works in very specific situations.


Giddyup, like Impact, isn’t for everyone or every website. However, it’s still a beautiful font – when used sparingly. An entire paragraph of Giddyup can look like a joke, so it’s best to reserve this font for headings or other smaller sections of text.


This font is hardly used in the design world anymore. Comic Sans has been around for a long time, and it’s been used over and over as a “chalkboard” font, and “children’s” font, etc. So unfortunately, it has turned into a stereotype. Unless you are intentionally creating something amusing, it’s best to avoid this one.


Courier is also an old font. In fact, it’s used as a default in many design programs. The font is very cold and technical-looking. An entire paragraph of courier is hard on the eyes, but Courier still has its places. It makes for great headers for tech websites and is also a great footer font.

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