Greenery (PANTONE 15-0343) has been named the color of the year for 2017. Its springy, invigorating shade was picked specifically because of the events in 2016. As Leatrice Eiseman, the Executive Director of the Pantone Color Institute explains, “While Serenity and Rose Quartz, the PANTONE Color of the Year 2016, expressed the need for harmony in a chaotic world, Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape. Satisfying our growing desire to rejuvenate, revitalize and unite, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose … The tangy yellow–green speaks to our desire to express, explore, experiment and reinvent, imparting a sense of buoyancy … Through its reassuring yet assertive vibrancy, Greenery offers us self–assurance and boldness to live life on our own terms, during a time when we are redefining what makes us successful and happy.”
In a new move designed to make new experiences accessible to all, Pantone has partnered with Airbnb. Greenery will stand as the color that represents connecting travelers with magical experiences.
Here are some of the ways Greenery will be used this year.
Green may be most strongly associated with environmentalism and nature, but it’s also a symbol of innovation, creativity, and progress. Many new startups will be using Greenery or some shade of green in their logos as it tends to capture the entrepreneurial spirit well.
The wonderful thing about Greenery is that depending on the surrounding colors, it’s either vibrant or subdued. It calms down shocking colors like pink and yellow but stands out against white, black, and brown. We’ve seen examples of Greenery in high fashion, but also low fashion and children’s clothes.
Green is associated with the outdoors which is why it’s refreshing to see it used in indoor settings as well. Adding Greenery through living walls, terrariums, botanically–themed wallpaper, paint, accent furniture and decor provides respite and breathing space. The pop of color is welcome as well. Studies have shown that green can improve selfesteem, reduce anxiety and heighten awareness of surroundings.
Although it might seem like an odd choice for makeup, we’ll start seeing more green in eyeliners, eyeshadows, lipsticks, and nail polishes.
Food and beverage
What comes to mind when you think of green food and drinks? Health, most likely. Green juices and vegetables are part of a national health craze that will continue in 2017. The holistic trend will grow, and so will green in food.
Matcha, seaweed, and avocado will likely be popular foods this year. Urban farming and and interest in agriculture in general will increase.