Web site redesign

The biggest pro and con of web design is its ever-changing nature. Something designed only five year ago can look dated and boring compared to what is being designed today. On top of that, aesthetics are changing as well. Certain layouts that worked last year just don’t accomplish the same thing this year. Technology is always changing and it’s important to keep up with it. But before you decide to redesign your website, ask yourself the following questions:

Has your business changed?

Chances are your business isn’t the same since your site was created. Maybe it’s grown or the focus has changed. Maybe you’ve changed the mission statement. Small things like these are still important, and your website should reflect them.

Is your site content static?

Meaning: do you add new content often? In this day and age, websites are mean to be interactive between customers and the business. People usually check a website often. If the content, including the home page, is always the same, your potential customers won’t check back as often and you could lose potential business. This doesn’t mean that every site needs a blog, but there should be something to engage your audience.

Does your site display the same way on all browsers and devices?

Every browser and device interacts with the web differently. This means that sites often look different on each browser and device. This is fine, as long as everything is functional. However, because of constant technology updates, the same site might look completely different depending on the mode it’s being viewed in. Redesigning your site will ensure that every person visiting your pages is getting the same experience.

Is your site accomplishing your goals?

This is the big one. If you aren’t getting the traffic you want, the business you want, or visibility you want, your website could be to blame. And then it’s time for a redesign. Think about why you first wanted a website. Are you getting everything out of it that you hoped for? If not, contact us. We’ll listen to you and help you figure out exactly what you need.

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