Asking the question, “Do I really need a website?” when your business is small and doesn’t even sell any products online is understandable. Creating a good website isn’t exactly cheap, and can take a bit of your time even your are not the one working on it, but here is plain truth: in this day and age, a website is the equivalent of having a business card: it lets customers and potential partners know that you take your business seriously, that you are willing to take the extra time and effort to create a great presentation for your business. Additionally, it’s extremely likely that whatever it is that you are selling, it can be sold online.
The ability to have an online presence for your business is great – it allows your small business to look like the biggest and the best at a reasonable price. When your design is not taken seriously, however, it can have the opposite effect – it can confuse your customers, or just show them that the presentation of your business has been handled by your 10-year old nephew. Visual appeal is an extremely important aspect of your presentation – you have once chance to make a first impression, and your website will often be that chance, so make sure your site is appealing to the eye. That being said, it doesn’t have to shoot lasers and have a red carpet roll out the moment somebody enters your site – your website just has to be neat, organized, informative and give the visitor a good idea of what you are all about.
Just in case your are feeling doubtful about the need for online presence, here are some interesting facts about today’s online shopping.
To get the most out of your website once it is up, you will want to expand your web presence through social media and search engine optimization- this is definitely not something you will regret. Put time into creating a great logo for your business, get help with SEO (Search Engine Optimization), create a social media presence on sites such as Facebook and Twitter and make blog posts about your field of service – these are necessary aspects of presenting your business in the digital era.
If you are feeling a bit lost, don’t worry! This is what we are here for – call 720.222.0110 or click the Web Design link on the menu to your left to find out what we can do for you and your business.« Back to Blog