Having your business christened with its own logo can be very exciting – after all, what do we picture when we think of Coca-Cola, Nike, Google or other major brands?  Its almost guaranteed that somewhere in the back of your head there’s a picture of their logo – and for good reason.  Logos communicate a visual idea, and are an emotional representation of your business to the customer – they are your symbol.

It helps greatly to do a little bit of contemplation on what you want from your logo before coming to a graphic designer.  Let the designer know what your business stands for – is it serious? Is it playful? Perhaps it is both. For example, a company who sells trampolines might want to go with a kid-friendly approach and have the logo communicate a free and light-hearted feeling.  On the other hand, the same company could be more concerned with communicating that their trampolines are the safest, therefore opting for a more professional and trust-worthy look with their symbol, logo or mascot.  A logo can communicate many ideas, and it all comes down to what you want your customer to think of your business when they look at your logo.  Try making a list of words that describe your business, a mission statement or idea that business goes by, and also take note of other business logos that are out there that you enjoy.

Another important thing to keep in mind – a logo will not save your business from careless management, poor customer service, or any other general ineptitude.   That is your brand – the real personality, identity and reputation of your business.  Think of the logo as the visible part of the iceberg – its what everybody sees – but the brand makes up most of the actual mass, which is below that water and out of sight.

So, these are just a few of the things to think about when designing your logo – remember that presentation is extremely important! Poor presentation is a red flag to any well informed customer that your service might not be worth their time.  Remember that a logo only serves as a warm greeting, an excellent way to welcome someone into your home, and from then on its up to you and your business to do what it does best.

We have designed logo’s for many businesses, call us today at 720.222.0110 or click the Graphics Design link on the menu to your left to find out what we can do for you and your business.

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